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Get heard.

Step-by-step guides for getting your music onto streaming services, playlists and radio — and promoting it once it's out.

01

Distribution

A distributor delivers your music to Spotify, Apple Music, Amazon, TikTok and more, then pays out your royalties. Pricing changes often — always confirm on the distributor's own site before you sign up.

DistributorPricing modelRoyaltiesSplitsProsCons
DistroKidAnnual subscription, unlimited uploadsYou keep 100% of royaltiesAutomatic splits to collaboratorsVery fast delivery, simple uploads, good for frequent releasersMusic can be taken down if the subscription lapses; extras (e.g. YouTube Content ID) cost more
TuneCoreTiered annual plansYou keep 100% of royalties on paid plansSplits availableDetailed reporting, optional publishing administrationPlan tiers and add-ons can get confusing
CD BabyOne-time fee per releaseCD Baby keeps a commission on streaming royaltiesSplits availablePay once, music stays up for good; good for occasional releasesCommission on earnings; slower than some rivals
UnitedMastersFree tier or paid annual membershipFree tier takes a cut; paid tier keeps 100%Splits availableBrand-deal opportunities, mobile-friendlyFree tier shares revenue
AmuseFree tier plus paid plansVaries by planSplits on paid plansLow-cost entry, app-based releasingFree tier has slower delivery and fewer features

How to release a song

  1. 1.Finish a mastered WAV (16-bit/44.1kHz or higher) and 3000×3000px square cover art with no URLs or logos of stores.
  2. 2.Pick one distributor and create your artist account. Use the exact same artist name everywhere.
  3. 3.Upload audio, art, songwriter credits, featured artists and genre.
  4. 4.Set up splits so collaborators get paid automatically.
  5. 5.Choose a release date at least 3–4 weeks out, then submit.
  6. 6.Claim your Spotify for Artists, Apple Music for Artists and Amazon Music for Artists profiles once the release is live in their systems.

ISRC & UPC explained

ISRC — a code for each individual recording. It's how streams and radio plays are tracked back to you. Keep the same ISRC if you re-release the same recording.

UPC — a barcode for the whole release (single, EP or album).

Most distributors issue both for free. Save them in a spreadsheet — you'll need them for SoundExchange, your PRO and radio one-sheets.

Release-date planning

  • ☐Submit to your distributor 3–4 weeks before release day.
  • ☐That gives time for store delivery and a Spotify editorial pitch (which must be made before release).
  • ☐Releases go live on Fridays worldwide — plan your promo around a Friday.
  • ☐Set up a pre-save link as soon as your distributor provides one.
  • ☐Avoid stacking releases closer than 4–6 weeks apart unless you have a plan.

Pre-upload checklist

  • ☐Mastered WAV
  • ☐Cover art 3000×3000px
  • ☐Correct artist & track spelling
  • ☐Songwriter & producer credits
  • ☐Explicit/clean tag
  • ☐Lyrics ready
  • ☐Split agreements signed
02

Playlist pitching

Editorial playlists are free to pitch through each service's artist dashboard. Independent curators can also be reached through trusted submission platforms.

Spotify for Artists editorial pitch

  1. 1.Claim your profile at Spotify for Artists.
  2. 2.Find your upcoming release under Music → Upcoming and choose “Pitch a song”.
  3. 3.Pick one unreleased track, fill in genre, mood, instruments and culture tags accurately.
  4. 4.Write a short story about the song (see the pitch template below).
  5. 5.Pitch at least 7 days before release — earlier is better. Pitched songs also land in followers' Release Radar.

Apple Music & Amazon Music

Claim Apple Music for Artists and Amazon Music for Artists for stats, artist images and profile control.

Apple and Amazon editorial pitching is typically done through your distributor — check your distributor's dashboard for a pitch or “marketing” form and submit weeks before release.

Independent curators

SubmitHub and Groover let you send music to playlist curators, blogs and radio for a small fee per submission, and curators must respond.

  • ☐Target curators whose recent picks sound like you
  • ☐Start with 10–20 submissions, not 200
  • ☐Read every piece of feedback — it's free market research

How to write a pitch

“[Song] is a [genre/mood] track about [one-line story]. Produced by [name] in [city]. Fans of [2 similar artists] will connect with it. Release is backed by [promo: video, show, press]. Recent wins: [stat or placement].”

  • ☐Under 500 characters
  • ☐One clear hook — why this song, why now
  • ☐Name real comparable artists
  • ☐Mention concrete promo plans
  • ☐No ALL CAPS, no begging

⚠️ Avoid fake-stream scams

  • • Never pay for “guaranteed streams” or “guaranteed placements”. Bot streams can get your songs removed and royalties withheld.
  • • Red flags: huge follower counts with tiny engagement, payment for a specific number of plays, no way to hear the playlist first.
  • • Paying for a curator's time to listen is fine; paying for results is not.
03

College & internet radio

College and community stations are one of the most open doors in music — student DJs and music directors actively look for new independent artists.

How college radio works

Each station has a music director who reviews new music and adds songs to rotation. Stations report what they play to charts and to royalty collectors.

  1. 1.Find stations by city, genre or format at Radio-Locator.
  2. 2.Visit each station's website to find the music director and their submission rules.
  3. 3.Email a short, personal note with a download link (not attachments) and your one-sheet.
  4. 4.Follow up once, about a week later. Thank anyone who plays you.

Get paid for digital radio plays

Register with SoundExchange to collect royalties when your recordings play on US digital and satellite radio (internet radio, SiriusXM, Pandora non-interactive).

  • ☐Register as both artist and rights owner if you own your masters
  • ☐Add your ISRCs to your catalog
  • ☐Check periodically for unclaimed royalties

NPR Tiny Desk Contest

NPR Music runs a contest for unsigned artists to win a Tiny Desk concert. Rules and entry windows change each year — check the official Tiny Desk Contest page.

  • ☐Film one original song live, in one take
  • ☐A desk must appear in the video
  • ☐Good audio matters more than fancy visuals

Radio one-sheet template

ARTIST NAME — Song Title
Genre: ___   Hometown: ___
Release date: ___   Label: Independent
ISRC: ___   Length: _:__   Clean: Yes/No

FOCUS TRACK: "___"
Sounds like: ___, ___

Two-sentence bio: ___

Highlights: shows, press, playlist adds

Download: [your link]
Contact: name · email · phone
Socials: @___
04

Promo tips

A release is a campaign, not a single day. Plan it, then register your songs so every play earns you money.

Release rollout timeline

  1. 1.6 weeks out: finish master & art, plan content, book a release show.
  2. 2.4 weeks out: submit to distributor, set up pre-save link.
  3. 3.3 weeks out: pitch Spotify editorial, start SubmitHub/Groover and radio outreach.
  4. 4.2 weeks out: announce release date, post teasers daily.
  5. 5.Release week: post every day, go live, thank every playlist and station.
  6. 6.2–4 weeks after: share stats and fan reactions, pitch blogs, plan the next single.

Short-form video (TikTok, Reels, Shorts)

  • ☐Hook in the first 1–2 seconds — start with the best part of the song
  • ☐Post 3–5 times a week; repurpose each clip across all three apps
  • ☐Show the person: studio moments, writing stories, live clips
  • ☐Add your song to the platform's sound library so fans can use it
  • ☐Reply to comments with new videos

Press kit (EPK) basics

  • ☐Short, medium and long bio
  • ☐2–3 high-res photos
  • ☐Links to your best 3 songs
  • ☐Live video
  • ☐Press quotes & highlights
  • ☐Contact info & socials

Register your songwriting royalties

Your distributor collects recording royalties — songwriting royalties are separate.

  1. 1.Join a Performing Rights Organization: BMI or ASCAP (pick one) to collect performance royalties from radio, venues and streaming.
  2. 2.Register every song you write, with correct writer splits.
  3. 3.Register with The MLC to collect US mechanical royalties from streaming services.
  4. 4.Keep a spreadsheet of titles, writers, splits, ISRCs and registration numbers.

Services, prices and rules change — always check each official site before signing up. Urtheartist is not affiliated with any service listed.