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Get heard.
Step-by-step guides for getting your music onto streaming services, playlists and radio — and promoting it once it's out.
Distribution
A distributor delivers your music to Spotify, Apple Music, Amazon, TikTok and more, then pays out your royalties. Pricing changes often — always confirm on the distributor's own site before you sign up.
| Distributor | Pricing model | Royalties | Splits | Pros | Cons |
|---|---|---|---|---|---|
| DistroKid | Annual subscription, unlimited uploads | You keep 100% of royalties | Automatic splits to collaborators | Very fast delivery, simple uploads, good for frequent releasers | Music can be taken down if the subscription lapses; extras (e.g. YouTube Content ID) cost more |
| TuneCore | Tiered annual plans | You keep 100% of royalties on paid plans | Splits available | Detailed reporting, optional publishing administration | Plan tiers and add-ons can get confusing |
| CD Baby | One-time fee per release | CD Baby keeps a commission on streaming royalties | Splits available | Pay once, music stays up for good; good for occasional releases | Commission on earnings; slower than some rivals |
| UnitedMasters | Free tier or paid annual membership | Free tier takes a cut; paid tier keeps 100% | Splits available | Brand-deal opportunities, mobile-friendly | Free tier shares revenue |
| Amuse | Free tier plus paid plans | Varies by plan | Splits on paid plans | Low-cost entry, app-based releasing | Free tier has slower delivery and fewer features |
How to release a song
- 1.Finish a mastered WAV (16-bit/44.1kHz or higher) and 3000×3000px square cover art with no URLs or logos of stores.
- 2.Pick one distributor and create your artist account. Use the exact same artist name everywhere.
- 3.Upload audio, art, songwriter credits, featured artists and genre.
- 4.Set up splits so collaborators get paid automatically.
- 5.Choose a release date at least 3–4 weeks out, then submit.
- 6.Claim your Spotify for Artists, Apple Music for Artists and Amazon Music for Artists profiles once the release is live in their systems.
ISRC & UPC explained
ISRC — a code for each individual recording. It's how streams and radio plays are tracked back to you. Keep the same ISRC if you re-release the same recording.
UPC — a barcode for the whole release (single, EP or album).
Most distributors issue both for free. Save them in a spreadsheet — you'll need them for SoundExchange, your PRO and radio one-sheets.
Release-date planning
- ☐Submit to your distributor 3–4 weeks before release day.
- ☐That gives time for store delivery and a Spotify editorial pitch (which must be made before release).
- ☐Releases go live on Fridays worldwide — plan your promo around a Friday.
- ☐Set up a pre-save link as soon as your distributor provides one.
- ☐Avoid stacking releases closer than 4–6 weeks apart unless you have a plan.
Pre-upload checklist
- ☐Mastered WAV
- ☐Cover art 3000×3000px
- ☐Correct artist & track spelling
- ☐Songwriter & producer credits
- ☐Explicit/clean tag
- ☐Lyrics ready
- ☐Split agreements signed
Playlist pitching
Editorial playlists are free to pitch through each service's artist dashboard. Independent curators can also be reached through trusted submission platforms.
Spotify for Artists editorial pitch
- 1.Claim your profile at Spotify for Artists.
- 2.Find your upcoming release under Music → Upcoming and choose “Pitch a song”.
- 3.Pick one unreleased track, fill in genre, mood, instruments and culture tags accurately.
- 4.Write a short story about the song (see the pitch template below).
- 5.Pitch at least 7 days before release — earlier is better. Pitched songs also land in followers' Release Radar.
Apple Music & Amazon Music
Claim Apple Music for Artists and Amazon Music for Artists for stats, artist images and profile control.
Apple and Amazon editorial pitching is typically done through your distributor — check your distributor's dashboard for a pitch or “marketing” form and submit weeks before release.
Independent curators
How to write a pitch
“[Song] is a [genre/mood] track about [one-line story]. Produced by [name] in [city]. Fans of [2 similar artists] will connect with it. Release is backed by [promo: video, show, press]. Recent wins: [stat or placement].”
- ☐Under 500 characters
- ☐One clear hook — why this song, why now
- ☐Name real comparable artists
- ☐Mention concrete promo plans
- ☐No ALL CAPS, no begging
⚠️ Avoid fake-stream scams
- • Never pay for “guaranteed streams” or “guaranteed placements”. Bot streams can get your songs removed and royalties withheld.
- • Red flags: huge follower counts with tiny engagement, payment for a specific number of plays, no way to hear the playlist first.
- • Paying for a curator's time to listen is fine; paying for results is not.
College & internet radio
College and community stations are one of the most open doors in music — student DJs and music directors actively look for new independent artists.
How college radio works
Each station has a music director who reviews new music and adds songs to rotation. Stations report what they play to charts and to royalty collectors.
- 1.Find stations by city, genre or format at Radio-Locator.
- 2.Visit each station's website to find the music director and their submission rules.
- 3.Email a short, personal note with a download link (not attachments) and your one-sheet.
- 4.Follow up once, about a week later. Thank anyone who plays you.
Get paid for digital radio plays
Register with SoundExchange to collect royalties when your recordings play on US digital and satellite radio (internet radio, SiriusXM, Pandora non-interactive).
- ☐Register as both artist and rights owner if you own your masters
- ☐Add your ISRCs to your catalog
- ☐Check periodically for unclaimed royalties
NPR Tiny Desk Contest
NPR Music runs a contest for unsigned artists to win a Tiny Desk concert. Rules and entry windows change each year — check the official Tiny Desk Contest page.
- ☐Film one original song live, in one take
- ☐A desk must appear in the video
- ☐Good audio matters more than fancy visuals
Radio one-sheet template
ARTIST NAME — Song Title Genre: ___ Hometown: ___ Release date: ___ Label: Independent ISRC: ___ Length: _:__ Clean: Yes/No FOCUS TRACK: "___" Sounds like: ___, ___ Two-sentence bio: ___ Highlights: shows, press, playlist adds Download: [your link] Contact: name · email · phone Socials: @___
Promo tips
A release is a campaign, not a single day. Plan it, then register your songs so every play earns you money.
Release rollout timeline
- 1.6 weeks out: finish master & art, plan content, book a release show.
- 2.4 weeks out: submit to distributor, set up pre-save link.
- 3.3 weeks out: pitch Spotify editorial, start SubmitHub/Groover and radio outreach.
- 4.2 weeks out: announce release date, post teasers daily.
- 5.Release week: post every day, go live, thank every playlist and station.
- 6.2–4 weeks after: share stats and fan reactions, pitch blogs, plan the next single.
Short-form video (TikTok, Reels, Shorts)
- ☐Hook in the first 1–2 seconds — start with the best part of the song
- ☐Post 3–5 times a week; repurpose each clip across all three apps
- ☐Show the person: studio moments, writing stories, live clips
- ☐Add your song to the platform's sound library so fans can use it
- ☐Reply to comments with new videos
Press kit (EPK) basics
- ☐Short, medium and long bio
- ☐2–3 high-res photos
- ☐Links to your best 3 songs
- ☐Live video
- ☐Press quotes & highlights
- ☐Contact info & socials
Register your songwriting royalties
Your distributor collects recording royalties — songwriting royalties are separate.
- 1.Join a Performing Rights Organization: BMI or ASCAP (pick one) to collect performance royalties from radio, venues and streaming.
- 2.Register every song you write, with correct writer splits.
- 3.Register with The MLC to collect US mechanical royalties from streaming services.
- 4.Keep a spreadsheet of titles, writers, splits, ISRCs and registration numbers.
Services, prices and rules change — always check each official site before signing up. Urtheartist is not affiliated with any service listed.